Rolo Candy – Chewy Caramels in Milk Chocolate

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What is Rolo Candy?

Rolo Candy is a frustum-shaped rolled candy with caramel inside. It is chewy and gooey and is considered milk chocolate. They are very soft and very sweet!

A single roll of the chocolate contains seven pieces stacked on top of each other inside the wrapper.

Rolo was known by its slogan, “Do you love anyone enough to give them your last Rolo?” The brand advertised the slogan from 1980 to 2003.

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History of Rolo Candy

Rolo Candy was first produced in 1937 by Mackintosh in the United Kingdom. Rowntree later took over the manufacturing in 1969. 

Rolo was born by combining Mackintosh’s famous toffee along with a coat of chocolate. It was sold widely all across England. The New England Confectionery Company got a license to produce Rolo in the United States in 1956. The Hershey’s Company later took over the license in 1969 to produce Rolo exclusively in the US.

Nestle bought Rowntree and all its subsidiary brands, including Rolo, in 1988. They manufacture Rolo muffins, biscuits, cake bars, birthday cakes, ice creams, yogurts, doughnuts, mini Rolos, big Rolos, and Rolo Easter Eggs. All of them use identical caramel filling. 

Presently, Nestle is the manufacturer of the famous Rolo Candy all across, except in the US. For the United States, the candies are manufactured by The Hershey Company. 

Video – 1979 Rolo Commercial – “Roll a Rolo To Your Pal…”

This is a very funny and short video that shows you how these candies were advertised to kids in the 1970’s. The focus was on “roll a Rolo” to another person. Very creative strategy because that means sharing and then that means you get to the end of the candy sooner, and have to buy more!

What is the Taste and Flavor of Rolo Candy like?

Rolo candies are sweet and chocolatey in taste. The external coating is milk chocolate that is very soft in texture. The insides of the candy are filled with caramel. It is again soft and does not flow when you bite into it. Overall, the candy is very milky and smooth. 

Ingredients of Rolo Candy

The ingredients in Rolo Candy are sugar, corn syrup, high fructose corn syrup, milk chocolate (chocolate, cocoa butter, non-fat milk, sugar, soy lecithin, lactose, milk fat), hydrogenated vegetable oil (soyabean oil, palm kernel oil), PGPR Emulsifier, artificial vanilla flavor, contains 2% or less of salt, baking soda, and artificial flavors.

Nutritional Facts of Rolo Candy

There are 27 servings of Rolo candies per container. The below nutritional facts are for a serving size of seven pieces, comprising 190 calories.

% Daily Value
Total Fat (9 g) 14%
Saturated Fat (6 g) 30%
Trans Fat (0 g) 0%
Total Carbohydrate (29 g) 10%
Dietary Fiber (0 g) 0%
Sugar (26 g)
Cholesterol (<5 mg) 1%
Sodium (65 mg) 3%
Protein (2 g)
Vitamin D (9.95 iu) 2%
Calcium (60.13 mg) 6%
Iron (0.56 mg) 2%
Potassium (100.19 mg) 2%

Note: if you love Rolos, be sure to check out our post about Ice Cubes Candy – the melt-in-your-mouth chocolate goodness is a fan favorite!

Is Rolo Candy Gluten-free?

No certification states that Rolo candy is gluten-free. However, The Hershey Company, under its wing ship, states that Rolo is one of their gluten-free products. The candies are manufactured in a plant that produces other products containing gluten. There is always a slight risk of cross-contamination. 

How many calories are there in a Rolo Candy?

As per The Hershey’s Company, seven pieces of Rolo Candy consist of 190 calories. 

 Is Rolo Candy Vegan?

Rolo candy contains milk and other dairy products as part of its ingredient list. Hence, they are not vegan.

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Related: See our review on Brach’s Candy Corn

Image Credit: Evan-Amos, CC0, via Wikimedia Commons

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