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Snickers Candy Bar – The Ultimate Guide

Snickers Candy

Last Updated on October 28, 2022 by Jim Edwards

The very first Snickers bar was made in 1930 and sold for 5 cents. Snickers is one of the most popular candy bars in history with its sales exceeding a billion dollars each year for many decades.


Snickers Candy History

In 1930, Frank Mars, the founder of Mars Company, introduced the Snickers bar. Snickers was actually the name of one of Frank’s favorite horses – and it served as the inspiration for the candy bar name.

Previously the bar was sold as ‘Marathon’ in the United Kingdom and Ireland until 1990; due to lack of demand, The Marathon Bar’s production was ceased, and it was reintroduced as Snicker.

Snickers is a popular chocolate energy bar manufactured by the famous Mars Company of America, which consists of nougat covered with caramel and peanuts and swathed in milk chocolate.

It is one of the most well known and popular candy bars in the world! For me personally it was my childhood favorite. It’s quite sweet but has a great combination of flavors and textures and is loved by kids worldwide!

Some Fun Snickers Historical Milestones:

  • 1930 – The very first Snickers Bar was manufactured in Chicago and sold for five cents.
  • 1967-1990: Snickers  is called the Marathon Bar in the UK.
  • 1968 – Fun SizeSnickers is created. So now kids and adults were able to enjoy just a bite of snickers. This became very popular especially for Halloween Trick or Treating.
  • 1984 – Snickers became an official sponsor of the 1984 LA Olympic Games.
  • 1989 – The Snickers Ice Cream Bar was introduced. So you could enjoy the flavors as a frozen ice cream.
  • 2010 – Snickers advertisment introduced the tagline “You’re not you when you’re hungry.” The ad campaign won many awards!
  • 2013 – Snickers passes $1 Billion in sales in the US.
  • 2021 – Snickers Brownie flavors are born.
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How Are Snickers Bar Manufactured?

Snickers have a peanut butter nougat foundation with a coating of caramelized roasted peanuts on top. The entire item is covered in chocolate and wrapped in a brown wrapper. Each Snickers Bar has exactly 15 peanuts in it.

The nougat used in it comprises whipped egg white, corn syrup, sugar, and adequate salt. There is also peanut butter added to it.

The nougat is then piped out onto a roller and flattened to the thickness required for the bar’s base. It is then cooled, topped with a thicker caramel layer, then covered with caramel and peanuts.

The bars are sliced into the right size in the next step, followed by a drenching of chocolate. The peculiar chocolate squiggle on top is made by a small metal item.

After passing through human quality inspection, the final step is packaging the bars so they can be put in boxes and shipped to retail stores.

How are Snickers Made?

This is an awesome clip from the Food Network that takes you through the manufacturing process so you can see it for yourself. It is making me hungry just watching this again!

Also read about Toffifay – a beautiful combination of Caramel Chocolate and Hazelnut Cream.

Snickers Ingredients

Made out of delicious and nutritious chocolate, peanut, caramel, and nougat, the bar contains other vital ingredients like:

  • Granulated Sugar
  • Cocoa Butter
  • Cocoa powder or cream
  • Lactose
  • Full Cream Milk Powder
  • Whey Powder
  • Milk Fat
  • Emulsifier
  • Artificial Flavor
  • Glucose Syrup
  • Vegetable Fat
  • Milk Powder

This 50-gram chocolate energy bar is not vegan and can be taken during breakfast. With a moderate amount of sugar, it is 100% gluten-free and contains 488 calories.

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Per 100 grams, it contains energy 510kcal, 27.9g, carbohydrate 54.4g, Protein 9.5g, and salt 0.45g.

Snickers Candy Bar Nutrition Facts

A regular Snickers Bars weights 58.68grams. It has 280 calories and 14g of total fat, 35grams of carbohydrates and 4 grams of protein.

Varieties of Snicker

Snicker comes in various packs and varieties, among which the most popular ones are:

  • Snickers Almond
  • Snickers Creamy Peanut Butter
  • Snickers Crisp
  • Snickers Hazelnut
  • Snickers Peanut Butter
  • Snickers Minis
  • Snickers White
  • Snickers Bites
  • Snickers Mix
  • Snickers Duo Bar (Snickers Duo Chocolate Bar)
  • Snickers Protein bar
  • Snickers Chocolate Candy Tree
  • Snickers Creamy Peanut Butter King Size

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Snickers Frequently Asked Questions (FAQs)

Are Snickers Gluten-Free?

Yes, Snickers bars are 100% gluten-free and healthy to eat.

What Is the Snicker Slogan?

Over the years, many slogans have been popularized. Among them, some are “You are not you when you’re hungry. Snicker Satisfies”, “Hungry? Grab a Snicker”, etc.

Who Makes Snickers?

The Mars Company of the US manufactures Snickers.

Why Did Marathon Rename Itself as Snickers?

Until 1990, Snickers were sold as Marathons in countries like the United Kingdom, Ireland, and other European countries.

They chose to align their UK and European names with the American versions for consistency and in 1990 the name Snickers started being used in all markets.

How much sugar is in a snickers candy bar?

A regular size snickers bar contains 27 grams of sugar which is the equivalent to 7 teaspoons of sugar.

A small “fun size” snickers bar which weights 15g has 7 grams of sugar.

Video: Snickers Taste Test

This is a good short unwrapping video that will show you how the candy appears in the wrapper. The candy is unwrapped and you get to see the delicious interior. And finally of course – a taste test!


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Betty White Snickers Commercial – 2010 Super Bowl

This is worth a watch – only 30 seconds, but it will make you laugh for sure!


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