Last Updated on October 28, 2022 by Jim Edwards
Wonka bar is adored as one of the most delicious, scrumptious, and creamiest candies that leave the taste buds happy and satisfied.
If you are craving a Willy Wonka Chocolate Bar after watching Chocolate and The Chocolate Factory, Wonka Bar has got you covered. With the growing popularity of Willy Wonka, everyone who knows about it would want to get their hands on the candies.
History Of The Wonka Bar
As we take a step back in history, this movie was based on a book written by Roald Dahl back in 1964.
It was later made into a movie in 1971 and was loved by everyone. People watched it excitedly, and it was widely appreciated.
Although Roald Dahl did not share the same views as he was not happy with two things:
- The cast
- The changes in the script
Coming to a bit of a twist, this movie was financed mostly by Quaker Oats. With that, they launched the Wonka Bars to create hype. While the marketing was done brilliantly, the movie captured a special place in the people’s hearts, while the candy faced several ups and downs throughout its time.
The candy, when first introduced, faced some problems with the formulation and was pulled off the shelves instantly. When they were first launched in 1971, the wrappers of the candy were of pink, orange, and brown color and had a significant hat on the letter W.
In the year 1971, when the movie was first released, two products were launched at that time. One was Peanut Butter Oompas and Super Skrunch Bar. The Peanut Butter Oompas was named after the iconic factory workers – Oompa Loompas. The Peanut Butter Oompas tasted a bit like M&M’s of peanut butter flavor. Due to unfortunate circumstances, the production was stopped in the 1980s.
Willy Wonka Super Skrunch Bar was the most running chocolate making it the signature item of the brand. It was loved by people and was also considered the best of its kind as per the fan pages and other forums. The Super Skrunch Bar was coated with a creamy layer of chocolate and had a delicious filling of peanut butter.
In fan pages and forums, this candy bar was known as the “best candy bar in the world,” the bar was covered in chocolate and filled with a peanut butter flavored interior.
Nestle Takes Over
A renowned company by the name of Quaker Oats, which was based in Chicago, owned the Willy Wonka Candy Company. In the year of 1975, the Willy Wonka Candy Company was taken over by a company named Sunmark Corporation. The Sunmark Corporation, also known as Sunline Incorporated, was known for its production of Pixy Stix, along with SweeTARTS.
After some years, Nestle decided to take over this company. Although Nestle was linked to the production of beverages, formulas for infants, and condensed milk, they took over Willy Wonka Candy Company in the year 1988 from The Sunmark Corporation.
When the Willy Wonka Candy Company came under the Nestle company, it started to produce a greater opportunity for distribution. Rather than being restricted to one particular region, it was made available in Canada along with the USA. It was spread to the regions across Asia, Africa, and Europe.
The Second Adaptation Of The Movie
Nestle got a chance to expand its popularity once again. In 2005, the second adaptation of the movie “Charlie and The Chocolate Factory” was made. In it, Johnny Depp played the leading role, and it was a chance for the Wonka Bars to gain popularity all over again.
For that purpose, Nestle launched a campaign where they actually started to sell candies that consisted of golden tickets. They also introduced other products like Wonkalata, Wonka Xploder, and Wonka Biscuits.
Amongst all the products, five of them consisted of golden tickets, as per the plot of the story. Instead of a tour of the Chocolate Factory, the winners would win a cash prize of $10,000!
To give a little boost to the candies, the Nestle Factory located in Europe also introduced Nutty Crunch Surprise, Whipple-Scrumptious Fudgemallow Delights, and Triple Dazzle Caramel, and the names were all linked to the names of the candies that were mentioned in the newly launched movies. This helped in gaining the popularity of the chocolate and kept them in the market for a couple of more years.
In 2013, the Wonka Bars were said to be making an appearance again, as per Nestle. They were going to be of variable sizing and flavors. Three flavors were introduced by them, which included Crème Brulé, Chocolate Nice Cream, and Millionaire’s Shortbread. They were not selling well and did not have any apparent customer interest; hence, they were discontinued.
The End Of Willy Wonka Candy Company
In 2015, Nestle changed the name of Willy Wonka Candy Company and switched it to Nestle Candy Company. The colorful wraps were taken down, and the logo was no longer portrayed. In 2018, Nestle sold the leftovers of the Willy Wonka Candy Factory to Ferrero. The last sustaining product of the Willy Wonka Candy Company was Gobstoppers which was on the shelves for the longest period of time.
Wonka Bars – Frequently Asked Questions (FAQs)
Do Wonka Bars Have A Golden Ticket In Real Life?
When “Charlie and The Chocolate Factory” was released again in 2005, out of all the Wonka candies, only five contained the golden ticket.
What Do The Scrumdiddlyumptious Chocolate Bar Contain?
Scrumdiddlyumptious Chocolate Bar contains cookies, toffee, and peanuts. The name was given as it was originally used in the movie in 1971.
Why Were Wonka Bars Discontinued?
In 2010, they were discontinued as a result of poor sales.
Scottish People Try Willy Wonka Chocolate Bars
Today’s episode takes us to Willy Wonka’s Chocolate Factory!
“The Wonka Bar is a fictional chocolate bar, introduced as a key story point in the 1964 novel Charlie and the Chocolate Factory by Roald Dahl. Wonka Bars appear in both film adaptations of the novel Willy Wonka & the Chocolate Factory (1971) and Charlie and the Chocolate Factory (2005) and the play, Charlie and the Chocolate Factory the Musical (2013), each with different packaging.
Varieties of Wonka Bars were subsequently manufactured and sold in the real world, formerly by the Willy Wonka Candy Company, a division of Nestlé. These bars were discontinued in January 2010 due to poor sales.”
If you have ideas for the team to try, leave a comment and let us know.
People who have read the novel or watched the movie must have wanted to try the Wonka Bars. These Wonka Bars have been in the market for a long time and have deep stories attached to them.
I’m Jim Edwards and I started this website to share my love of Junk Food. We cover new junk food, desserts, snack foods, fast food secret menus, candy (of course!) and other related news. We love trying “secret menus” at restaurants. And we love trying new products too. So, we are trying to have some fun with our hobby and share some useful information with you, our community. Please feel to send us your suggestions and feedback through the contact form. And if you have products you would like us to try, let us know…!