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Kaboom Cereal – A Mind-Blowing Sugary Sweet Breakfast Cereal

Kaboom Cereal

Last Updated on June 21, 2022 by Jim Edwards

Who doesn’t love starting their day with something refreshingly sweet? Breakfast cereals are the best way to start any day on a sweet note. However, for the days you are craving something super special, a sweet sugary breakfast cereal can only be made better with a happy, smiley face.

Kaboom Cereal was a breakfast cereal that was highly popular in the 1970s and 1980s. It was a top-rated cereal among tweens and teens that provided them with great nutrition and gave them a boost of energy. Even though the cereal used to be circus-themed, it was named Kaboom for its mind-blowing flavor that kept customers coming back for more.

The cereal was fortified with vitamins and provided energy to kids as they prepared for school in the morning. General Mills was the brand that created Kaboom cereal and its memorable mascot was a smiling clown. This circus clown seemed creepy to some people while others found it delightful to look at.

Aside from oat-based smiling cereal pieces, Kaboom Cereal also consisted of marshmallows in the shape of stars and different animals. These marshmallow animals made the cereal taste even more delicious as they made the milk sweeter and more fragrant.

Much to the dismay of many fans of Kaboom Cereal, it was discontinued by General Mills in 2010 and is no longer available in grocery stores or supermarkets.


History of Kaboom Cereal

Kaboom Cereal was first introduced by General Mills in 1969. The cereal was available for purchase in different grocery stores and featured the first version of the smiling clown on its box.

General Mills, the manufacturer of Kaboom Cereal, is known in the industry as one of the best cereal producers in North America. They built a highly attractive brand that focused on a circus theme. The initial advertisements and commercials were used for marketing Kaboom cereal as a “sugary oat cereal with marshmallow stars”.

The best feature of Kaboom Cereal that attracted many parents to buy it for their children was that Kaboom cereal marketed itself from the beginning as a healthy breakfast choice. The cereal box for Kaboom Cereal stated that it contained 100% of the minimum daily requirements of vitamins and iron in one ounce of the cereal.

Kaboom cereal was the most popular in the 1970s and 1980s era. It was when the brand was featured in multiple TV shows and movies that made it famous worldwide. Kaboom cereal was featured in the highly-watched TV show Futurama, where the protagonist named Phillip compares a loss of memory to how Kaboom Cereal was lost to its fans.

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Aside from that, Kaboom Cereal was also featured in the cult-classic movie Kill Bill. In the iconic scene when Vernita Green attempts to kill The Bride using a gun hidden inside a Kaboom cereal package. Aside from that, the cereal has been mentioned in Don DeLillo’s novel White Noise, The Mary Tyler Moore Show, and an episode of MST3K.

What Did Kaboom Cereal Taste Like?

The Kaboom Cereal box was extremely colourful and was attractive to many children and teenagers. The cereal box used to be yellow with the name of the cereal written in bold red letters. The box also featured a clown with a cute smiling face who held a little pink umbrella. The clown also wore big funky shoes, which made him look even more ridiculous.

Each box of the Kaboom Cereal contained colorful pieces of oat-based cereal that were shaped in smiley clown faces. The faces of the clown were accompanied by marshmallow bits that made the cereal even more delicious and sweeter. The marshmallow pieces of the cereal were shaped like animals such as elephants, bears, and lions. Some marshmallow pieces also came in the shape of stars that adhered to the cereal’s circus theme.

Kaboom Cereal Commercial

The most memorable part of Kaboom Cereal has to be the fun advertisements designed by General Mills. The advertisements featured different scenarios in the circus where the mascot clown showed off the power of Kaboom Cereal.

In a popular Kaboom Cereal commercial made in 1969, the smiling clown introduces the Kaboom cereal to the audience. He exclaims that the candy marshmallow stars are also charged with vitamins. To prove this, he offers Kaboom Cereal to a struggling ringmaster. The ringmaster is trying to lift an elephant but to no avail.

When the clown feeds him a spoonful of Kaboom Cereal, he instantly gains power and throws the elephant high up in the air. The advertisement shows children in the audience that by enjoying Kaboom cereal, they can also gain strength from its vitamin-fortified sugary crispy pieces.

Kaboom Cereal Nutritional Information

The nutritional information for Kaboom Cereal for one to one-quarter cups has been mentioned below:

Calories  120
Total Fat 1 g
Cholesterol 0 mg
Sodium 189 mg
Potassium  39 mg
   Sugars 6 g
Vitamin C 10%
Protein 1 g
Vitamin A 10%
Iron 47%
Calcium 10%
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Kaboom Cereal – Frequently Asked Questions (FAQs)

Is Kaboom Cereal still available?

Kaboom Cereal was launched in 1969 by the famous cereal brand General Mills. General Mills promoted the Kaboom Cereal brand with amazing and engaging commercials that depicted how it contained healthy vitamins and minerals.

Although this famous brand of cereal influenced pop culture, Kaboom Cereal was discontinued in 2010 by General Mills. It is no longer in production and can’t be found in grocery stores anymore.

What was the look of the Kaboom Cereal box?

The Kaboom Cereal box was bright yellow and had a large heading reading “KABOOM” in bright red color. The Kaboom cereal box also featured a bowl of cereal with colorful smiley faces along with the mascot of the cereal standing beside it. The clown had a cute and silly smile on their face and carried a little pink umbrella that made him appear more ridiculous.

What were the ingredients of Kaboom Cereal?

The ingredients in the Kaboom Cereal have been listed below:

Whole Grain Corn, Corn Bran, Marshmallow Bits (Sugar, Modified Corn Starch, Gelatin, Yellow 5, Corn Syrup, Red 40, Dextrose, Blues 1 & 2, Artificial Flavor), Sugar, Modified Corn Starch, Salt, Corn Syrup, Corn Meal, Rice Bran and/or Canola Oil, Trisodium Phosphate.

Who was featured in the Kaboom Cereal commercial?

The Kaboom Cereal commercials played a great role in making the brand truly memorable for children and adults. The mascot of Kaboom Cereal, the smiling clown, helps a struggling ringmaster lift a heavy elephant with just one spoonful of Kaboom cereal in the advertisement. Although it was a dramatized version, it showed how nutritious Kaboom Cereal was as it contained all the minerals and vitamins needed for a vitamin-fortified breakfast.

Which company created Kaboom Cereal?

General Mills was the cereal company which launched the highly popular Kaboom Cereal in 1969. General Mills is still a popular cereal manufacturing company to this day as it produces Cheerios, Lucky Charms, Cinnamon Toast Crunch, and Cocoa Puffs. It is one of the leading cereal producers in North America and provides fantastically flavored cereals in Canada and the United States of America.

Are there other flavors of Kaboom Cereal?

Kaboom Cereal never had any special variants. It was made with citrusy fruit flavors, but it was never released with special altering or offerings.

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Cereal Time TV

Kaboom has been around for a while, but the clown on the front has changed a little over the years. This cereal was only discontinued in the past five years or so, but it hasn’t been as popular as it was back in the 70s — with the exception of Tarantino using it in the Kill Bill franchise.


Kaboom Cereal is one of the most nostalgic breakfast cereals for adults today. It used to be a highly popular cereal in the 1970s and 1980s due to its unique taste and captivating mascot.

The mascot of Kaboom Cereal was a crazy smiling clown who was featured on the box of the cereal and the cereal itself.

Each piece of the cereal was designed to look like a smiley face that could cheer you up on the gloomiest of mornings. Along with the oat-based smiley cereal pieces, the Kaboom Cereal also contained marshmallow pieces in fun shapes. There were star-shaped marshmallows as well as bear, lion, and elephant-shaped marshmallows.

Aside from its great taste and fun shapes, Kaboom cereal was also highly popular for its memorable mention in TV shows and movies. The most popular feature of the Kaboom Cereal has to be in the Kill Bill movie when Green takes out a gun from the iconic cereal box to kill The Bride.

The advertisement from 1969 also made the cereal rise to popularity as it encouraged children to eat Kaboom cereal every day for breakfast. By showing how much energy they could gain by eating Kaboom, parents and children knew that it was a safe and healthy choice to make every morning.

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