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Trix Cereal – The Best Colorful Sugary Sweet Cereal from Your Childhood

Trix Cereal Shape

Last Updated on June 21, 2022 by Jim Edwards

Although sugary sweet cereals aren’t the best choice for breakfast every day, they can be a delicious treat on days when you are craving something delightfully sweet and fruity. Trix Cereal is a classic sweet sugary cereal that is manufactured by General Mills in North America.

General Mills is one of the biggest manufacturers of breakfast cereals in the United States that has many other cereal brands under its business’ umbrella. Trix Cereal is highly unique due to its iconic history over the years and for its distinct fruity and sweet flavor. The cereal comes in fruit-flavored and sugary ground corn pieces that have been developed to provide nutrition and satisfy customers’ sweet tooth.

It was released in 1954 and has been a popular breakfast cereal among old and young Americans for years.

The best part about the cereal that makes the brand highly memorable for children is the Silly Rabbit. The Silly rabbit of the Trix Cereal has been an unforgettable marketing element that has influenced many American children.

The rabbit was designed by a copywriter named Joe Harris in 1955. Joe Harris was also the person who came up with the highly iconic tagline “Silly rabbit! Trix are for kids!” The rabbit is featured on top of every Trix box and has been a part of many advertisements and commercial campaigns as well.

A limited edition box of Trix Cereal


History of Trix Cereal

Trix Cereal is a brand that seems to have been around forever. This is because the Trix cereal brand was first introduced to the public in 1954 by General Mills. It was released as a sugar-coated version of the company’s famous cereal Kix.

The original Trix cereal at the time of its release had only three flavors: Orange Orange, Lemon Yellow, and Raspberry Red. Nevertheless, as time went on, the company introduced more fresh and fun flavors such as Grapey or Grapity Purple, Lime Green, Wildberry Blue, Berry Blue, and Watermelon.

Trix Cereal underwent a variety of changes over the years in terms of flavors, shapes, and its brand. In 1991 and 1995, the cereal shapes were redesigned to give them a more vividly colorful look. A flavored yogurt was also produced by General Mills branded under Trix cereal that offered children sweet flavors such as “Watermelon Burst”. Trix Swirls was another product that was launched related to the Trix Cereal brand. The Trix swirls were available in different flavors like Rasp-orangey orange swirls and Wildberry Red swirls. However, they were discontinued after a few years.

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In 1991, Trix cereal began to be sold in different fruit shapes instead of the original colorful corn puffs.

This change took place to make the brand more recognizable as compared to the Berry Berry Kix, which was introduced in 1992 by General Mills.

They came in five various distinctive shapes: wedge-shaped yellow lemon cereal, berry cluster shaped red and purple cereal (for raspberry and grape flavor), and green and orange ball-shaped cereal (for lime and orange flavor. However, in 2014, the original shape and flavor of the Trix cereal were reintroduced to the public to their delight.

In 2015, General Mills announced that they would not be adding any artificial colors to their cereals, and the Trix cereal would be the first to be modified under the massive change. When Trix made the change of artificial colors, only four flavors remained since the natural and healthier alternatives for blue and green colored cereal could not be found.

There was a major pushback from the general public after the release of the healthier version of cereal without artificial colors. People believed that the four-color non-artificial dye Trix was not as delicious as the original flavor.

As a result, in 2017, General Mills listened to its fans and brought back the six-color version of Trix that contained artificial dyes and flavors and the fruit shapes of the cereal. The four-flavor, non-artificial dye-containing cereal continues to be sold alongside the reintroduced flavor, and both versions have a separate enthusiastic fanbase.

Vibrant and fruity Trix cereal

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What Does Trix Cereal Taste Like?

When you first buy Trix Cereal, you may be attracted to the cute rabbit on the packaging or the bright colors. However, once you open the box, you will notice how deliciously colorful each corn puff is and how fruity it smells.

Trix Cereal has multiple colors of cereal that all taste different and have different fruit profiles. When you add milk to the cereal mix, you will be able to smell the fruity flavor of the cereal instantly.

The cereal has a sweet smell that almost resembles the delicious scent of candy. With the first bite, you will be able to taste all the different flavors of fruity cereals. The taste of the cereal is sweet, and tart since some of the flavors are citrusy.

However, you might think that different fruit flavor profiles would clash against each other and wouldn’t look good. However, the flavors can taste amazing together as each flavor complements the others into a sweet crunch taste.

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The favorite part of many adults and children who try this for the first time is the texture of the cereal. The cereal is shaped in a corn puff fruit shape which soaks up milk amazingly and provides a satisfying crunch. The milk turns a beautiful pastel color from the milk and has a delicate sweetness that you won’t be able to stop drinking even after the cereal is long finished.

The colorful fruit shaped Trix cereal

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Trix Cereal Nutritional Information

The nutritional information for Trix Cereal (1-1.25 cup) has been given below:

Calories  160
Total Fat 2 g
   Saturated Fats 0 g
   Trans Fat 0 g
   Polyunsaturated Fat 0.5 g
   Monounsaturated Fat 1 g
Cholesterol 0 mg
Sodium 180 mg
Potassium  0 mg
Total Carbohydrates 33 g
   Dietary Fiber 1 g
   Sugars 12 g
Protein 2 g
Vitamin A 10 %
Vitamin C 10 %
Calcium 10%
Iron 20%

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Trix Cereal – Frequently Asked Questions (FAQs)

Did Trix Cereal get discontinued?

Trix Cereal did not get discontinued. However, since the shape of the cereal has changed many times over the years, people believe that the original Trix cereal has been discontinued by General Mills. From colorful corn puff balls to fruit-shaped cereal to ball-shaped cereal and then again fruit-shaped corn puffs, Trix cereal has changed its appearance multiple times over the past few decades.

What was the Trix cereal shapes controversy?

The original cereal shape for Trix cereal was the corn-puff balls. They were a distinct identity for the brand when the cereal was launched. However, with the launch of other cereal brands with similar fruity flavors and shapes, Trix cereal needed to stand out among the rest with its unique design.

What are the ingredients used in Trix cereal?

The ingredients used in Trix cereal have been listed below:

Whole Grain Corn, Rice Flour, Salt, Canola Oil, Red 40, Yellow 6, Blue 1 And Other Color Added, Natural and Artificial Flavor, Corn Syrup, Citric Acid, Trisodium Phosphate, Sugar, Malic Acid.

Vitamins And Minerals: Calcium Carbonate, Vitamin B2 (Riboflavin), Vitamin C (Sodium Ascorbate), Iron and Zinc (Mineral Nutrients), Tricalcium Phosphate, Vitamin A (Palmitate), A B Vitamin (Folic Acid), A B Vitamin (Niacinamide), Vitamin B1 (Thiamin Mononitrate), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B12, Vitamin D3.

What is the Trix cereal slogan?

The slogan for Trix cereal is “Silly Rabbit! Trix are for kids!”. The tagline was coined by the copywriter joe Harris who created the Rabbit for the Trix brand as well.

How many calories does Trix cereal have?

1 to 1.25 cups of Trix cereal has a total of 160 calories in total.

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Who invented Trix cereal?

Trix cereal was invented by General Mills in 1955. The cereal contained only three flavors at the initial launch: Orange Orange, Lemon Yellow, and Raspberry Red.

Were Trix cereal always round balls?

At the time of its first launch in 1955, the Trix cereal was shaped in corn-puff balls. Over the years, as the brand started to modify different flavors and develop new marketing strategies for the cereal, Trix cereal was launched in fruit shapes to attract the audience.

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Trix Cereal Commercials Compilation All Ads

Trix Cereal commercials compilation of all ads. You can watch all Trix commercials aired in this video. Trix is a brand of breakfast cereal made by General Mills. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.


Trix Cereal is a top-rated children’s breakfast cereal brand. It was launched in 1954 by General Mills. The cereal brand originally came in three flavors, but over time the company introduced more fun and fruity flavors to the mix. The cereal has changed its shape and flavors many times over the years but has continued to be a fan favorite due to its fantastic marketing and original appeal to this day.

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Image Credit – “Trix Cereal” by JeepersMedia is licensed under CC BY 2.0.

Image Credit – “Trix are for Kids” by chrismetcalf is licensed under CC BY-NC-SA 2.0.

Image Credit – “Trix Cereal” by JeepersMedia is licensed under CC BY 2.0.

Image Credit – Th78blueCC BY-SA 4.0, via Wikimedia Commons

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