Yummy Mummy was a frosted fruit-flavored cereal featuring pieces of soft and sweet vanilla-flavored marshmallows. The yellow marshmallow chunks had the appearance of a head and were advertised as “monster mallows,” and rightly so.
While most cereal fans lump the Yummy Mummy cereal in with the other monster cereals, General Mills never really announced Yummy Mummy to be a member of its line of monster cereals. Nevertheless, Yummy Mummy cereal has had a rollercoaster of a history and is one of the most short-lived manufactured cereals ever. Join us as we dive deep into the history, taste, and nutrition of this delectable breakfast treat.
- 1 History of the Yummy Mummy Cereal
- 2 The Return to the Yummy Mummy
- 3 How Does the Fruity Breakfast Snack Look?
- 4 Is the Yummy Mummy Yummy at All?
- 5 Yummy Mummy Nutritional Facts
- 6 FRUTE BRUTE and FRUITY YUMMY MUMMY cereals are BACK!
- 7 Summary
- 8 Yummy Mummy – Frequently Asked Questions (FAQs)
- 9 Related Articles
History of the Yummy Mummy Cereal
The yummy mummy cereal was introduced by General Mills – A multinational food manufacturing and marketing company based in America. The enterprise began as a major flour miller and was founded on the banks of the Mississippi River. But to understand the history of this beloved breakfast treat, we must take a look at General Mills’ line of Monster Cereals.
General Mills officially introduced its line of Monster Cereals brand in March of 1971 with Franken Berry and Count Chocula, strawberry and chocolate cereals that were inspired by the globally loved icons Frankenstein and Dracula. The monster themed cereals were not only charming, but they were beyond anything else available in the market back then, making them one of the most popular cereals with kids.
Such a favorable response from the consumer market laid the foundation for a new monster character to be introduced to the series and so came the blueberry-flavored Boo Berry, which debuted in December 1973.
This was followed by Fruit Brute, a fruit-flavored cereal, introduced in 1974 and the newest addition to General Mills’s brand of Monster Cereals. This time the mascot was a werewolf wearing multicolored suspenders. Sadly, the cereal was discontinued in 1982 after failing to catch on like the others.
Fruit Brute’s downfall was followed by the rise of a new monster five years later. Fruity Yummy Mummy took over the mantle in 1987, with the purpose of repackaging Fruit Brute’s fruit-flavored cereal and trying to make it a hit with a new and colorful mascot. As the name (Yummy Mummy) suggests, the new cereal had a mummy mascot wrapped in brightly colored bandages.
Compared to over Fruit Brute, Yummy Mummy had a great start right from the beginning as the cereal’s introduction coincided with the unveiling of a new stratagem known as the Monster Mallows. The gimmick involved adding giant-sized marshmallows in all three of the Monster Cereals at the time. What kid wouldn’t want even more marshmallows in their breakfast cereal right?
However, the laudable attempt at the revival fell short and Yummy Mummy failed to amass popularity the way the first two iterations did. General Mills discontinued Yummy Mummy in 1992, making it even shorter-lived than its predecessor. The goofy mummy would not be seen or heard from for another 21 years.
The Return to the Yummy Mummy
Fruity Yummy Mummy cereal and Fruit Brute (rebranded as Frute Brute) were brought back from their unfortunate graves in 2013 for the Halloween season as a special nostalgic treat. This meant that for the first, and sadly the only, time ever, all five flavors of the Monster Cereals were available in stores at the same time.
Since originally, the Yummy Mummy was just a repackaging of the Fruit Brute, General Mills used this opportunity to refresh both the cereal lines with new flavors in order to distinguish them from each other and offer new flavor experiences.
Yummy Mummy was reintroduced with a delightful orange cream flavor, while Frute Brute was re-imagined as a uniquely cherry-flavored cereal. Furthermore, the mascots for both the cereals were also modernized thanks to a complete makeover. The original retro style boxes were also offered but were exclusive to Target stores.
How Does the Fruity Breakfast Snack Look?
Being originally introduced as a fruity cereal complemented with vanilla-flavored marshmallows, the Yummy Mummy evolved into a frosted orange-cream cereal with spooky marshmallows at its relaunch in 2013.
The artificial color of the cereal is very stunning and makes the treat all the more appetizing. An even mixture of red ghost-shaped and orange cereal bits is pervaded by a myriad of marshmallows. The orange and red combination emanates a somewhat odd, nonetheless a lovely, appearance.
Is the Yummy Mummy Yummy at All?
Picturing the cereal as having an overwhelming orange aroma is something we are all guilty of, however, you’ll be glad to learn that it only had a mild orange scent at best, which was accompanied by the traditional grainy cereal aroma. Strangely, the orangish aroma can be slightly reminiscent of orange-scented cleaning items, but only slightly.
The Yummy Mummy’s cereal bits start out with a solid crunch and a mildly orange flavor before gradually transitioning to the typical grain-based cereal flavor we are all accustomed to having. The flavor is almost candy-like, akin to the stereotypical orange lollipops. Every other spoonful is blessed, both in terms of texture and taste, with a dose of sweetness from the soft and mushy marshmallow pieces.
In all fairness, Yummy Mummy cereal is just as delicious as it sounds, and you’ll surely have no trouble devouring an entire bowl by yourself. Even though the cereal is sweet and fruity taste and aroma are quite delectable, it is worth noting that those who loathe blatantly artificial fruit flavorings may find it not so appetizing.
Since we’re being honest, it is also worth mentioning that the cream part of the flavor is nowhere to be seen. Frankly, General Mills should have made the marshmallows cream-flavored instead of the cereal bits.
Overall, the reintroduced Yummy Mummy cereal was a fantastic addition to General Mills’ monster cereals collection, with its light orange flavor. The only thing the cereal needed more of was the missing cream flavor, the lack of which is an absolute tragedy. Nevertheless, General Mills should still get some credit for reviving their two classic cereal brands.
Yummy Mummy Nutritional Facts
Before getting discontinued, Yummy Mummy cereal normally came in a 9.6oz box. Each serving size equals one cup which translates to 33g. The nutritional values per serving are as given below:
|Total Fat||1.50 g (2%)|
|Sodium||150 mg (7%)|
|Total Carbohydrates||28.0 g (10%)|
|Total Sugars||9 g|
FRUTE BRUTE and FRUITY YUMMY MUMMY cereals are BACK!
Watch as I taste and review our two of the most beloved cereal brands from General Mills!
Despite the short life that Yummy Mummy cereal lived, it still managed to earn a special place in the hearts of many cereal lovers. Sadly, many cereal lovers today will never get to greet their taste buds with the creamy orangish flavor of the late Yummy Mummy. That is unless General Mills decides to relaunch it! But until that happens, let’s keep our fingers crossed.
Yummy Mummy – Frequently Asked Questions (FAQs)
Do They Still Make Yummy Mummy Cereal?
Sadly, No! The cereal was discontinued in 1992 and was only relaunched temporarily in 2013.
What Flavor Was Yummy Mummy Cereal?
Initially, the cereal was launched as a fruit-flavored cereal with vanilla marshmallows. However, the cereal was relaunched in 2013 as an orange-cream flavor cereal.
When Was Yummy Mummy Cereal Discontinued?
It was discontinued in 1992.
What Flavor Was Fruit Brute?
It was a frosted fruit-flavored cereal.
“Fruity Yummy Mummy Halloween Monster Breakfast Cereal by General Mills 2013” by JeepersMedia is licensed under CC BY 2.0.
I’m Jim Edwards and I started this website to share my love of Junk Food. We cover new junk food, desserts, snack foods, fast food secret menus, candy (of course!) and other related news. We love trying “secret menus” at restaurants. And we love trying new products too. So, we are trying to have some fun with our hobby and share some useful information with you, our community. Please feel to send us your suggestions and feedback through the contact form. And if you have products you would like us to try, let us know…!