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Frute Brute Cereal – An Unusual Cereal

Fruit Brute Cereal

Last Updated on October 28, 2022 by Jim Edwards

Frute Brute is a relatively unknown cereal that many people have not heard of. It has an interesting and colorful history and today we have all the info for you!


History of Frute Brute Cereal

The Frute Brute Cereal was introduced so that it could join Count Chocula, Franken Berry, and Boo Berry in the 1974 launch of all of these cereals. After being on the shelves for some time, it was discontinued in the year 1982, and in its place, Fruity Mummy Yummy was launched.

While all the figures were continued, in 1992, Fruity Mummy Yummy was discontinued as well. In 2021, the Monster Cereal Lineup started to be sold season-wise. It was mainly available in the markets to cover the period of Halloween.

When we are talking about the Frute Brute, we will experience a frosted cereal that has a fruity flavor. The mascot of the Frute Brute Cereal was a werewolf. The cereal consisted of lime-flavored marshmallows that gave it a fantastic taste. After it was launched again, one more addition was made, and the Frute Brute Cereal also included cherry-flavored cereal with marshmallows.

The cereal did not make any significant impression on the masses. Hence, it was again discontinued in 2014. By that time, the werewolf was not really that popular mascot as compared to a Dracula or vampires.

Frute Brute’s Tagline

When we talk about the tagline used by the cereal, it was: The Howling Good Taste Of Food.

The howling was referring to the werewolf mascot that was on the box of the cereal. The cereal was a cartoon version of a werewolf.

One thing that might have caused problems when it came to selling the cereal was probably the flavor.

Frute Brute – Why is it Less Popular?

While most cereals offered strawberry or chocolate milk at the end, Fruit Brute Cereal left behind lime-flavored milk, which was not commonly accepted by the people.

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Also, the werewolf mascot was not culturally accepted as it did not connect to the people and did not boost any sales. The chocolate and strawberry flavors have been known to connect well with people more than any other flavor. This was the reason why other cereals were more of a hit as compared to Frute Brute.

Even after relaunching Frute Brute Cereal, the cereal has not been that well received.

Fruit Brute Cereal

Some Facts About Frute Brute Cereal

It was named Fruit Brute before it was changed. In 2013, when it came back with an entirely new appearance by General Mills, the name was altered to Frute Brute.

It was first named Fruit Brute, which was later on changed to Frute Brute.

While the Frute Brute Cereal may have been discontinued several times, the cereal box is a sought-after collector’s item. It is a vintage cereal box that the collectors like to collect. This box had the opportunity to make an appearance in two of Quentin Tarantino’s movies.

The names of the movies were Reservoir Dogs and Pulp Fiction.

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Frute Brute Nutritional Information

Let’s talk about the nutritional information by considering a serving size of 1 Cup of Frute Brute Cereal. The serving weight should be round to 33 grams.

  • The calories in such a serving are 130 kCal.
  • The total number of carbs in 1 cup of Frute Brute Cereal is 28 grams.
  • The net carbs in Frute Brute Cereak are 27 grams.
  • You can find 1 gram of fiber in 1 Cup of Frute Brute Cereal.
  • No starch is present.
  • Nine grams of sugar is present in 1 cup of Frute Brute Cereal.
  • No traces of sugar alcohols.
  • You can get 2 grams of protein through this.
  • 5 grams of fats are present in 1 cup of Frute Brute Cereal.
  • 5 grams of monounsaturated fats.
  • 5 grams of polyunsaturated fats.
  • No amount of saturated fat, cholesterol, or glycemic load is present.
  • Other than that, there is 100mg of calcium present.
  • 5 mg of iron is also present.
  • 60 mg of phosphorous.
  • 50 mg of potassium.
  • 150 mg of sodium.
  • 8 mg of zinc.
  • 100 mcg of folate.
  • 150 mcg of Vitamin A.
  • 4 mg of Vitamin B1 (thiamin)
  • 4 mg of Vitamin B2 (Riboflavin)
  • 3 mg of Vitamin B3 (Niacin)
  • 4 mg of Vitamin B6 (Pyridoxine)
  • 5 mcg of Vitamin B12 (Cobalamin)
  • 6 mg of Vitamin C (Ascorbic Acid)
  • 1 mcg of Vitamin D (Calciferol)
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Fruit Brute Cereal in hands of a person

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Frute Brute Cereal Box

The box of Frute Brute Cereal is quite a collector’s dream. People want to own it, and it is considered a vintage cereal box to be sought-after. Many collectors are in pursuit of the box, and it is a considerably valuable box in the cereal world.

The Frute Brute Cereal Box was based on the werewolf mascot. The theme was set to be a little bit on the spooky side. Due to the scary aura, it was used widely around Halloween to get the vibe flowing.

 Fruit Brute Cereal

Video: Snacktaku Tries Frute Brute Cereal

Kotaku’s Mike Fahey tries Frute Brute Cereal and sees if it really stands the test of time.


Frute Brute Cereal had its ups and downs over the years till it was altogether discontinued back in 1982. There had been rumors that Frute Brute and Fruity Yummy Mummy would be joining the other three Monster Cereals, one being Franken Berry, the other one known as Count Chocula, and lastly, Boo Berry.

In 2013, all the cereals came back with a bash – with the name of Monster Mash. It was only available for a short span of time and is no longer available.

Frute Brute Cereal – Frequently Asked Questions (FAQs)

Is Frute Brute Cereal Still Available?

Frute Brute Cereal was first introduced in the year 1974. It was discontinued in the year 1982. In the place of Frute Brute. Fruity Yummy Mummy was present after that. In 1992, Fruity Yummy Mummy was discontinued in the year 1992. In 2013, General Mills launched all five monster cereals for a limited span of time.

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What Was The Mascot For Frute Brute Cereal?

A werewolf was chosen as the mascot for the Frute Brute Cereal. It could not connect to people that well, as people used to be more interested in vampires at that point.

Why Was Frute Brute Discontinued?

The flavoring was one of the major reasons that caused the discontinuation of the Frute Brute Cereal. People could not relate to the flavor that much. Also, the box was an issue. People could not connect to the werewolf mascot on a cultural level.

Is It Fruit Brute or Frute Brute?

When the cereal was introduced, it was named Fruit Brute. After it was relaunched, the name was changed to Frute Brute.

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