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Now and Later Candy – Fun Fruit Flavored Taffy

Now and Later Candy

Last Updated on June 17, 2021 by Jim Edwards


What is Now and Later Candy?

Now and Later is an American brand of fruit-flavored candy that tastes and looks similar to taffy. Now & Later Candy comes in packs or tubs of mixed or single flavors. Each Candy is individually packed in colorful paper and they are made from fruit-flavored taffy. The Now and Later Candy is hard in the beginning but becomes chewy and soft in a matter of seconds. Overall, they are very flavorful and fruity so if you like a fruit chew candy, you will like them!

History of Now and Later

Now and Later was first produced in 1962 by The Phoenix Company in Brooklyn, New York. Phoenix was run by father and son Harry & Joseph Klein. It was a small operation in which the father-son duo made 150 bars a minute on a German-made machine, selling each bar for 5 cents.

One thing that separated Now and Later from their competitors is that they were available all year round, unlike other taffies, which were available only during summers.

The name Now and Later was chosen to suggest that customers will like the Candy now and want more later. Catering to the Candy’s chewy texture, the name also implies that you will be chewing it later once you pop a piece in your mouth.

The initial taglines for the Candy were “Eat some now, save some for later.

In 1978, Phoenix company was bought by Beatrice foods which eventually merged with Leaf brands in 1983. After a few more mergers and changes, Now and Later finally became a product of Ferrara Candy Company.

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What Are the Taste and Flavors of Now and Later?

If you love Now and Later candies or are fond of their taste, you are in luck because they have plenty of flavors available you can choose from. Here is the list of all the flavors.

Apple Cherry/Apple Splits Strawberry Watermelon
Banana Cherry Tropical Lemonade Wild fruits
Blue raspberry Grape Tropical-punch “Original”

What Are the Ingredients in Now and Later?

Ingredients of Now and Later are Corn Syrup, Sugar, Palm Oil, Citric Acid, Salt, Artificial Flavor, Soy Lecithin (an Emulsifier), Red 40, Yellow 5, Blue 1, Blue 2.

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Nutritional Facts of Now and Later

The nutritional facts mentioned below are for a serving of 1 packet of Now and Later (60 g)

% Daily Value
Total Fat (2 g) 0%
Saturated Fat (0 g) 0%
Trans Fat (0 g) 0%
Total Carbohydrate (51 g) 8%
Dietary Fiber (0 g) 0%
Sugar (41 g)
Sodium (75 mg) 4%
Calcium (8 mg)
Potassium (10 mg)
Protein (0 g) 0%
Cholesterol (0 mg) 0%

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Video Review: Now & Later Candy Unwrapping and Taste Test

If you want to see the candies up close including the packaging and tasting, this video is worth a watch.

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Related: Haribo Twin Snakes Candy – if you want gummy flavor that is sweet and sour!

Now and Later Candy Frequently Asked Questions (FAQs)

How Many Calories Are There in Now and Later Candy?

One packet of Now and Later (60 g) contains 210 calories.

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Is Now and Later Gluten-Free?

Yes, Now and Later is gluten-free. There are no ingredients that contain gluten.

Are Now and Later Candies Vegan?

The original Now and Later are 100 % Vegan – they do not contain any animal products and milk. However, the new chewy and split versions include egg whites.

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Video: Irish People Try Now and Later Candy

These videos are a hoot. Irish people trying Now & Laters for the first time. Some priceless reactions here!

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You can learn more about the candy on their company’s website –

Finally, if you want to try a chewy candy from Japan, Puchao is one of the all time best fruity, chewy candies. And Hi-Chews are also fruity, flavorful chews from Japan.


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